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Today's Terms
Media Plan or Media Buy Plan
Definition:
A part of the communications plan that details how various media will be employed. Identifies the specific schedule of paid placements that have been negotiated for an ad or collection of ads, including the times and programs during which television and radio ads will run, the locations and sizes of billboards that will be placed, the publications and placement within those publications in which print ads will run, etc.
Bleed
Definition:
Printing to the edge of the page, leaving no margin.
Copyright
Definition:
A legal term referring to protection granted an individual or organization against the use of an original work without expressed consent.
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